Client Background: SafeBoda is a trusted ride-hailing app originally launched to bring safety, professionalism, and digital convenience to the boda boda (motorbike taxi) experience in African cities. After a successful first stint in Kenya, the brand took a brief hiatus to restructure and refine its operations. Now, with stronger systems, renewed focus, and deeper market insights, SafeBoda was ready to return—with one mission: to make urban rides safer, smarter, and more reliable for Kenyans.